Improving community engagement
I orchestrated a content-driven initiative to revamp how usernames were created, focusing on strategy planning, format, and theme.
Content Design Works
Increasing trial conversions
I led a key project to tackle major user drop-offs at the Free plan's three-member limit. This critical point lacked clear follow-up guidance, hindering further actions and diminishing conversion opportunities.
Driving secure adoption for Postman Vault
Designed clear, action-driven messaging to help users confidently adopt Postman Vault while ensuring security clarity.
